{"id":16,"date":"2026-08-08T19:39:02","date_gmt":"2026-08-08T19:39:02","guid":{"rendered":"https:\/\/laflorens.it\/?page_id=16"},"modified":"2026-08-08T20:40:16","modified_gmt":"2026-08-08T20:40:16","slug":"home","status":"publish","type":"page","link":"https:\/\/laflorens.it\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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FLORENS SRL \u00b7 FIRENZE \u00b7 FASHION<\/div>\n

Built in Florence.
Developed for the world.<\/em><\/h1>\n

Fashion distribution, brand development and wholesale strategy shaped by a long Tuscan manufacturing culture and an international commercial vision.<\/p>\n

Discover Florens \u2193<\/span><\/a>Florens \u00b7 1959<\/span><\/div>\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01 \u00b7 Company<\/div>

From manufacturing culture
to contemporary distribution.<\/h2><\/div>\n
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Florens is a Florence-based fashion company with roots in the post-war growth of Tuscany\u2019s leather and apparel district. Its history is closely linked to the Galluzzo family and to a business culture built around product knowledge, specialised workmanship and international markets.<\/p>\n

From the 1960s onward, Florens developed structured collections in leather apparel while expanding B2B manufacturing and private-label activities. Over time, this product expertise evolved into brand creation, commercial development and distribution.<\/p>\n <\/div>\n <\/div>\n

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1959<\/strong>Heritage identity<\/span><\/div>\n
Florence<\/strong>Tuscan fashion culture<\/span><\/div>\n
B2B<\/strong>Commercial expertise<\/span><\/div>\n
Global<\/strong>International markets<\/span><\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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02 \u00b7 Heritage<\/div>\n

A company shaped
by product.<\/h2>\n

Florens grew within one of Italy\u2019s most important leather and apparel districts, combining artisanal know-how with the flexibility required by industrial production.<\/p>\n

Historically, the company worked across high-value leather outerwear, premium materials and private-label manufacturing. This experience also supported the development and distribution of proprietary labels including Liven<\/strong>, alongside other brands created over different phases of the company\u2019s history.<\/p>\n

Archive image from the historic Florens website.<\/p>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03 \u00b7 Expertise<\/div>

Commercial execution
with product intelligence.<\/h2>

Today Florens applies decades of fashion experience to a focused model of distribution, wholesale development and brand stewardship.<\/p><\/div>\n

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01<\/span>

Exclusive Distribution<\/h3>

Territory management, wholesale development and long-term commercial representation.<\/p><\/div>\n

02<\/span>

Brand Positioning<\/h3>

Channel strategy, market architecture and coherent premium positioning.<\/p><\/div>\n

03<\/span>

Wholesale Network<\/h3>

Agents, showrooms, independent retailers and department-store relationships.<\/p><\/div>\n

04<\/span>

Market Development<\/h3>

Commercial intelligence, sell-in analysis and territory-specific growth plans.<\/p><\/div>\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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04 \u00b7 Brands<\/div>

Selected brands.
Distinct identities.<\/h2>

Florens manages a selective portfolio with a clear focus on long-term distribution and market development.<\/p><\/div>\n

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Exclusive distributor<\/div>\n

KEELING<\/h3>\n

Florens Srl is the exclusive distributor of KEELING, supporting wholesale development, market positioning, retail partnerships and long-term commercial growth.<\/p><\/div>\n <\/article>\n

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Brand portfolio<\/div>\n

LEVIATHAN<\/h3>\n

A distinctive fashion identity within the Florens portfolio, developed through a selective approach to positioning and international distribution.<\/p><\/div>\n <\/article>\n

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Florens heritage<\/div>\n

LIVEN<\/h3>\n

A label rooted in Florens\u2019 historical product culture, material experimentation and long-standing experience in leather outerwear and premium apparel.<\/p><\/div>\n <\/article>\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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05 \u00b7 Hercules Holding \u00b7 Fashion<\/div>

Independent expertise.
Shared direction.<\/h2><\/div>\n

Florens is part of the Fashion<\/strong> business area of Hercules Holding. The Group connects specialised companies through common governance, international reach and a long-term approach to value creation.<\/p>Explore Hercules Holding \u2197<\/span><\/a><\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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06 \u00b7 Contact<\/div>

Florence is
where we begin.<\/h2><\/div>\n

Florens Srl<\/strong>
Via Barberinese 207
50013 Campi Bisenzio
Firenze, Italy<\/p>

info@laflorens.it<\/a><\/p>

For distribution, wholesale partnerships and brand development enquiries.<\/p><\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laflorens.it\/index.php?rest_route=\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laflorens.it\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laflorens.it\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laflorens.it\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laflorens.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16"}],"version-history":[{"count":1,"href":"https:\/\/laflorens.it\/index.php?rest_route=\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":17,"href":"https:\/\/laflorens.it\/index.php?rest_route=\/wp\/v2\/pages\/16\/revisions\/17"}],"wp:attachment":[{"href":"https:\/\/laflorens.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}